Case Studies

Case Study 3

Kristin Bumbera Racing

Assignment: NASCAR Hall of Fame Book

Challenge: Create an image to showcase Kristin Bumbera in the official 2010 NASCAR Hall of Fame Book. Introduce Kristin as the face of Epilady Speed and concepts for her car that had yet to be created.

Results: After getting to know Kristin on a personal level…her likes and dislikes as well as who she is and what she is accomplishing in a male-dominated sport and the classroom, it became apparent the imagery had to merge feminine beauty with strength, speed, grit, and accomplishment. The image appeared prominently and garnered the kind of positive attention Kristin and Epilady were looking for as they launched Epilady Speed.

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