Case Studies

Case Study 4

Hydril, Tenaris, VetcoGray, GE

Assignment: Bring the visual imagery for two major Hydril product lines into modern times.

Challenge: Work in a highly competitive industry with stringent confidentiality requirements to overhaul their existing catalog while working with several engineering teams and marketing specialists.

Results: One catalog for Hydril evolved into an on-going 4-year collaboration that has survived industry acquisitions to produce print and digital media tools for use at every level within the industry and across international lines at every major oil and gas conference in the world.

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